Aira

Aira is a modern organic beauty brand designed around the idea of purity, freshness, and everyday trust. The brand focuses on clean, chemical-free skincare, lip care, and hair care products made for young women and premium-conscious users. The visual identity follows a Fresh & Clean Minimal direction, using soft mint and sage tones, gentle typography, and calm layouts to communicate safety, simplicity, and ingredient purity. Aira’s branding avoids heavy luxury or herbal aesthetics, positioning the brand as approachable, modern, and skin-friendly for daily use.