Verdé

This brand identity is built around the values of Sustainability, Growth, Simplicity, and Nature-inspired Living. The design direction focuses on a calm yet modern aesthetic with a color palette of Seashell, Heathered Grey, Finch, and Rifle Green. These tones reflect freshness, balance, and a strong connection to nature. Typography is clean and approachable, paired with eco-conscious visuals such as plant-inspired photography and recyclable packaging mockups. The overall identity feels grounded, minimal, and authentic—designed to appeal to eco-conscious, modern consumers who value simplicity and sustainable living.